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Know That Jabberwockies Are Worth More Than Apples!

Sales & Marketing – Chances are, if you are selling apples, they aren’t so delicious and unique that customers are going to pay £12 each for them. Apples are pretty common and you have to choose your pricing accordingly. If you’ve got 10 Jabberwocky puppies, however, their value will be off the scale and you […]

Stand in the spotlight – Sales and Marketing

…And if you can’t find a spotlight, make your own. It sounds obvious, but it is vital to be seen. It’s surprising how often visibility is neglected by business owners. They think that simply being brilliant, by being better than the competition will ensure success, rather than investing in sales and marketing. Wrong. No matter […]

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